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Online insurance site launches today

Published on .

Online insurance site eCoverage.com launches today. The site, backed by Softbank Technology Ventures and Softbank-backed E-Trade and E-Loan, will offer individuals quotes, sales, account management and claims-filing capabilities for auto, home and marine insurance policies. The company last week named Kowloon Wholesale Seafood Co., Santa Monica, Calif., as agency of record. Its launch campaign breaks this week in financial publications. TV and radio will follow next month.

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Copyright September 1999, Crain Communications Inc.

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