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Most Popular, Boca Raton, Fla., tapped Beber Silverstein & Partners, Miami, for its estimated $4 million account. Plexus M/2, an Internet marketing company and a strategic partner of Beber Silverstein, also will be involved. will offer celebrity-theme news and merchandise, and is expected to launch in the first quarter of 2000., New York, today launched a $12 million campaign for the fourth quarter. Grey Advertising created radio and outdoor advertising for the top 12 Internet markets. National print also is included. For online advertising, has continued to work with USWeb/CKS, San Francisco.

Toys site is the exclusive advertiser in "A Guide to Raising Kids in the Information Age,'' a special editorial section in the November issues of Ziff-Davis' Family PC and Time Inc.'s Parenting. The special section will reach a total audience of 11 million readers and includes eight ad pages for KBkids.

Copyright November 1999, Crain Communications Inc.

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