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David Ropes resigned as director of corporate advertising and integrated marketing for Ford Motor Co., Dearborn, Mich., to become exec VP-business development for zUniversity.com, a portal to link college students and alumni. He will relocate to New York.

Quokka Sports, San Francisco, an online digital sports information network covering extreme sports (quokka.com), narrowed its review to Blazing Paradigm, Citron Haligman Bedecarre Euro RSCG and Goodby, Silverstein & Partners, all San Francisco; and McCann-Erickson Worldwide, Seattle.

The MSN unit of Microsoft Corp., Redmond, Wash., extended its relationship with White Horse Studios, Portland, Ore. The Web shop began working with MSN in June; it will create Web advertising for MSN products including MSN Messenger Service, MoneyCentral, Search and eShop.

Copyright November 1999, Crain Communications Inc.

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