Adero, Boston, to Hill, Holliday, Connors, Cosmopulos as first agency on its estimated $15 million to $20 million account. The company specializes in delivery of high-quality Internet content worldwide.
NeuVis, Shelton, Conn., to Merkley Newman Harty, New York, as first agency on its estimated $18 million account. Merkley will create a campaign to launch the e-business systems company in the first quarter.
IExplore, Chicago, an adventure travel Web company expected to launch early next year, to Cramer-Krasselt for its $10 million-plus account.
Pete Blackshaw, former Procter & Gamble Co. interactive brand manager and organizer of the Future of Advertiser Stakeholders Summit, plans early next year to launch PlanetFeedback.com, a Web-based service designed to channel consumer feedback to marketers more effectively.
Copyright December 1999, Crain Communications Inc.