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Insurance price comparison service Quotesmith.com, Darien, Ill., to BBDO Worldwide, Chicago, for a three-year, $100 million marketing effort to bolster consumer awareness.

Adero, Boston, to Hill, Holliday, Connors, Cosmopulos as first agency on its estimated $15 million to $20 million account. The company specializes in delivery of high-quality Internet content worldwide.

NeuVis, Shelton, Conn., to Merkley Newman Harty, New York, as first agency on its estimated $18 million account. Merkley will create a campaign to launch the e-business systems company in the first quarter.

IExplore, Chicago, an adventure travel Web company expected to launch early next year, to Cramer-Krasselt for its $10 million-plus account.

Pete Blackshaw, former Procter & Gamble Co. interactive brand manager and organizer of the Future of Advertiser Stakeholders Summit, plans early next year to launch PlanetFeedback.com, a Web-based service designed to channel consumer feedback to marketers more effectively.

Copyright December 1999, Crain Communications Inc.

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