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Dot-com advertising on TV networks could pass $500 million in 2000, up from about $200 million in 1999, CBS Corp. Exec VP-Research and Planning David Poltrack said today at the PaineWebber Media Conference. He said there will likely be "significant fallout" in the dot-com arena, but that will be more than counterbalanced by successful companies increasing ad spending to boost their brands.

Creditcards.com, Los Angeles, is looking for an agency for its $9 million to $10 million business-to-business account.

Copyright December 1999, Crain Communications Inc.

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