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In online marketing

Published on .

Online auto-sales site Autobytel.com, Torrance, Calif., tomorrow breaks a national print campaign touting itself as "the nation's sixth-biggest car seller." The ad shows key chains with logos of General Motors, Ford, DaimlerChrysler, Toyota and Honda hanging on a wall, along with a computer mouse labeled "Autobytel.com." Copy says Autobytel.com "generates $1.2 billion worth of car sales a month." Grey Advertising, New York, handles.

ShopNow.com, Seattle, today debuts its first holiday season TV spot. The commercial, titled "Shopping Mall Santa," is running nationally on cable networks. In the spot from Think New Ideas, a mall Santa Claus is baffled by the deserted shopping centers he encounters due to the explosion in online shopping.

Central Media, Seattle, in January will launch SpotTaxi.com, a Web site that will provide a new means of distributing commercials to radio stations via the Internet. Ackerley Group, a media and entertainment company, has invested in the site.

Copyright October 1999, Crain Communications Inc.

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