ShopNow.com, Seattle, today debuts its first holiday season TV spot. The commercial, titled "Shopping Mall Santa," is running nationally on cable networks. In the spot from Think New Ideas, a mall Santa Claus is baffled by the deserted shopping centers he encounters due to the explosion in online shopping.
Central Media, Seattle, in January will launch SpotTaxi.com, a Web site that will provide a new means of distributing commercials to radio stations via the Internet. Ackerley Group, a media and entertainment company, has invested in the site.
Copyright October 1999, Crain Communications Inc.