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TheiMart.com, River Forest, Ill., to Cramer-Krasselt, Chicago, for an estimated $10 million introductory effort. TheiMart, offering European-style baby clothing, launches this holiday buying season.

AppOnline.com, New York, to Beneson Janson, Los Angeles, as first agency of record. The online mortgage banker will launch a TV, print and outdoor campaign in December.

Nike, Beaverton, Ore., this afternoon is announcing NIKEiD, a program through which nike.com will allow consumers to personalize their footwear.

Copyright November 1999, Crain Communications Inc.

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