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In online marketing

Published on .

Best Buy Co., Eden Prairie, Minn., will launch bestbuy.com this quarter, offering all the same products it has at its retail locations. Brad Anderson, president-CEO of the 354-store tech chain, said at the International Consumer Electronics Show in Las Vegas that the clicks-and-mortar strategy will eventually target customized offerings to shoppers. Anderson said Best Buy is "channel agnostic,'' aiming to reach consumers in whatever manner they choose to shop. Bestbuy.com will run a 24x7 call center and offer home delivery, installation services and pickup. A new ad campaign, created in-house, will help drive consumers to the bestbuy.com.

General Motors Corp.'s Pontiac today launched an online promotion for its upcoming Aztek sport recreational vehicle. Consumers can enter at (www.aztek.pontiac.com) through March 17. Twenty winners will get to test drive the vehicle for 45 days in May. BSH, Boston, handles. Aztek will arrive in showrooms on the West Coast first in June, followed by a national rollout. D'Arcy Masius Benton & Bowles, Troy, Mich., handles the national and regional ad accounts.

National Football League this month will add a Spanish-language section to Superbowl.com, its official Super Bowl Web site. It will include news and features, plus Spanish-language chats with NFL players. The site is produced by the NFL and ESPN Internet Group, and is sponsored by Miller Lite.

Copyright January 2000, Crain Communications Inc.

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