×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

In online marketing

Published on .

E-town.com, New York, a consumer electronics/tech e-tailer and content provider, named Ground Zero, Los Angeles, as first agency on its estimated $15 million account. E-town's first brand-building campaign is expected around May or June.

In an effort to build up its Web presence, CVS/pharmacy, Woonsocket, R.I., and Atlanta, later this year will launch a multimillion-dollar campaign backing its new affiliation with Healtheon/WebMD. In addition to the advertising, and as part of the deal announced today, CVS will advertise the WebMD logo in stores and on shopping bags. The CVS.com logo will appear on Excite@Home, Lycos and the Microsoft Network. Goldberg Moser O'Neill, San Francisco, is agency for CVS.com, though the new campaign may be a joint effort with Healtheon/WebMD agencies, a CVS.com spokeswoman said. Ogilvy & Mather, New York, handles WebMD.

Copyright January 2000, Crain Communications Inc.

In this article:
Most Popular