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Most Popular, New York, a consumer electronics/tech e-tailer and content provider, named Ground Zero, Los Angeles, as first agency on its estimated $15 million account. E-town's first brand-building campaign is expected around May or June.

In an effort to build up its Web presence, CVS/pharmacy, Woonsocket, R.I., and Atlanta, later this year will launch a multimillion-dollar campaign backing its new affiliation with Healtheon/WebMD. In addition to the advertising, and as part of the deal announced today, CVS will advertise the WebMD logo in stores and on shopping bags. The logo will appear on Excite@Home, Lycos and the Microsoft Network. Goldberg Moser O'Neill, San Francisco, is agency for, though the new campaign may be a joint effort with Healtheon/WebMD agencies, a spokeswoman said. Ogilvy & Mather, New York, handles WebMD.

Copyright January 2000, Crain Communications Inc.

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