In an effort to build up its Web presence, CVS/pharmacy, Woonsocket, R.I., and Atlanta, later this year will launch a multimillion-dollar campaign backing its new affiliation with Healtheon/WebMD. In addition to the advertising, and as part of the deal announced today, CVS will advertise the WebMD logo in stores and on shopping bags. The CVS.com logo will appear on Excite@Home, Lycos and the Microsoft Network. Goldberg Moser O'Neill, San Francisco, is agency for CVS.com, though the new campaign may be a joint effort with Healtheon/WebMD agencies, a CVS.com spokeswoman said. Ogilvy & Mather, New York, handles WebMD.
Copyright January 2000, Crain Communications Inc.