In online marketing

Published on .

Most Popular
Agillion, an Austin, Texas-based site that provides personalized, online customer service for small and midsize businesses, breaks its first-ever advertising on Super Bowl Sunday. Agillion paid $3 million for its 30-second Super Bowl spot, which shows people communicating with each other through the Web as they sing the verses of Queen's "We Are the Champions." It will run in the first quarter in Minneapolis/St. Paul, Minn.; Chicago; Dallas/Fort Worth and Austin, Texas; Boston; New York and Washington. The spot is part of a $20 million to $30 million campaign from GSD&M, Austin. The commercials aim to promote the site, prior to its national launch later this year. The campaign will include network and cable TV, as well as radio, newspapers and magazines.

Epidemic.com, a Denver-based one-to-one Internet marketing company, will break a 30-second TV spot during the first half of next Sunday's Super Bowl, via Geppetto Group, New York. Epidemic enables e-mail users to earn cash from online purchases generated by ads attached to e-mails. Quirky creative shows a twentysomething guy in a bathroom stall; he emerges and is handed a dollar by the attendant to highlight the concept of getting paid for things people already do. An Epidemic.com advertiser also is featured in the spot. The tagline is "Epidemic.com: Money for nothing." The company also is in a review for its $12 million to $15 million account; Geppetto is part of the review. A decision will be made by mid-February, said Mary Lee Harder, VP-marketing.

Copyright January 2000, Crain Communications Inc.

In this article: