Epidemic.com, a Denver-based one-to-one Internet marketing company, will break a 30-second TV spot during the first half of next Sunday's Super Bowl, via Geppetto Group, New York. Epidemic enables e-mail users to earn cash from online purchases generated by ads attached to e-mails. Quirky creative shows a twentysomething guy in a bathroom stall; he emerges and is handed a dollar by the attendant to highlight the concept of getting paid for things people already do. An Epidemic.com advertiser also is featured in the spot. The tagline is "Epidemic.com: Money for nothing." The company also is in a review for its $12 million to $15 million account; Geppetto is part of the review. A decision will be made by mid-February, said Mary Lee Harder, VP-marketing.
Copyright January 2000, Crain Communications Inc.