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Most Popular, New York, the Web portal that gives users a chance to win cash prizes by using its service, on April 17 launches a $35 million campaign from Berlin, Cameron & Partners, New York, on CBS affiliates in 10 spot markets.

Saab Cars USA, Norcross, Ga., picked Digitas, Boston, to handle interactive marketing. Size of the account was not disclosed.

Copyright April 2000, Crain Communications Inc.

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