Online media planning sees more traffic

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I-Traffic, a New York-based online media planning company, signed 25 agencies as charter users of Traffic Resource, a group of media planning tools for the Internet. Participating agencies include Bates USA, BBDO Worldwide, DDB Needham Worldwide, Leo Burnett USA and Young & Rubicam. Separately, Next Century Media, New Paltz, N.Y., said it has also signed charter advertisers and agencies to test its CyberMedia Index, another interactive-media planning tool. Bozell Worldwide is among the agencies participating.

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