Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Online media planning sees more traffic

Published on .

I-Traffic, a New York-based online media planning company, signed 25 agencies as charter users of Traffic Resource, a group of media planning tools for the Internet. Participating agencies include Bates USA, BBDO Worldwide, DDB Needham Worldwide, Leo Burnett USA and Young & Rubicam. Separately, Next Century Media, New Paltz, N.Y., said it has also signed charter advertisers and agencies to test its CyberMedia Index, another interactive-media planning tool. Bozell Worldwide is among the agencies participating.

Most Popular
In this article: