, a New York-based online media planning company, signed 25 agencies as charter users of Traffic Resource, a group of media planning tools for the Internet. Participating agencies include Bates USA, BBDO
Needham Worldwide, Leo Burnett
USA and Young & Rubicam. Separately, Next Century Media, New Paltz, N.Y., said it has also signed charter advertisers and agencies to test its CyberMedia Index, another interactive-media planning tool. Bozell Worldwide is among the agencies participating.