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Zatso, San Francisco, an Internet video newscast site, signed Grant, Scott & Hurley as its first agency. Zatso launches April 10 with an expected $10 million media buy. The site will offer free video newscasts from Bloomberg, Reuters and three dozen local TV stations.

Powerful Media, New York, the company formed by ex-New York Magazine Editor Kurt Andersen, ex-Spin Editor Michael Hirschorn and ex-Brill's Content President-Publisher Deanna Brown, announced the URL for its Web site, The site, launching later this spring, will provide information on film, music, TV, print and digital media.

Copyright March 2000, Crain Communications Inc.

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