Consumer confidence and anticipated online purchasing behavior both gained in July, according to marketer researcher NPD Group. NPD's e-Conomy Indicator rose to 91.5 in July, up two points since June, driven by consumers' positive expectations about the job market, their personal family financial situations and overall economic performance. The Online Consumer Confidence index surveys a representative sample of the online population. NPD also estimated online spending for the second quarter at approximately $10.7 billion dollars, based on data collected for the three months ended June 30. The average online shopper spent $267 during the period, while the average purchase made online was $180. Unlike most other categories, which saw declines in online purchasers, groceries and travel posted penetration gains for the year to date.
Copyright July 2000, Crain Communications Inc.