Online pubs explore models for paid content

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Online publications looking for revenue beyond advertising are increasingly turning to paid subscription services. However, while specialty magazines are making headway, general interest magazines are still trying to figure out a model.

The experimentation with paid services began about 18 months ago with the launch of the Wall Street Journal Interactive Edition, followed in 1997 by Dow Jones & Co.'s SmartMoney Interactive and competing financial zines Money.com Plus and TheStreet.com.

For more on this story, see INTERACTIVE

Copyright January 1998, Crain Communications Inc.

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