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Online rare book source to launch campaign

Published on .

Alibris, an online source for hard-to-find, rare and out-of-print books, will launch an $8 million to $10 million ad campaign from Saatchi & Saatchi, San Francisco, next week. The print ads will run in the International Herald Tribune, The New York Times, The Wall Street Journal and The New Yorker and online ads will run on About.com, AltaVista, Ask Jeeves, Deja.com, Slate and USA Today.com. Radio ads will air on National Public Radio, TV ads on PBS.

Copyright October 1999, Crain Communications Inc.

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