Online recruiter mounts ad push in Ireland, U.S.

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DUBLIN--Irish recruitment agency is unveiling a $5 million, three-year advertising campaign to promote its online recruitment business.

The creative and media buying for the campaign is handled by Des O'Meara Advertising, Dublin. Using the strap line "Where Do You See Yourself", the ad campaign will focus on the Irish and North American markets and will employ animated TV spots, bus-side ads and press ads to promote the brand name.

Companies placing job advertisements on are charged an annual flat fee of $6,000 and can run as many advertisements as they need. Once vacancies have been filled, clients are not charged the usual placement commission.

Copyright April 2000, Crain Communications Inc.

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