U.S. consumers spent $10.8 billion online during the 2000 holiday season, a 54 percent increase over the $7 billion spent last year, despite concerns of a poor holiday season, according to Jupiter Research's Post-Holiday 2000 Consumer survey. During the holiday season, about 36 million consumers purchased online and spent an average of $304. Jupiter analysts say online retailers who invested in improving back-end operations were winners in satisfying holiday online shoppers. Amid the demise of many online-only retailers, online holiday buyers continued to purchase from Internet-only retailers. Online buyers balanced their purchasing between Internet-only retailers (35 percent) and online retailers that also have a physical store or catalog (37 percent).
Copyright January 2001, Crain Communications Inc.