Total spending of online sales increased to $4.4 billion in October from $4.2 billion in September, according to the monthly index issued by the National Retail Federation, Forrester Research and Greenfield Online. More than 16 million households shopped online in October, spending an average of $268 per person. Online sales of consumer electronics jumped to $246 million in October, from $164 million in September, while sales of computer hardware increased to $425 million in October from $315 million in September. The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online.
Copyright November 2000, Crain Communications Inc.