Online sales shop pairs with L90 in U.S.

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Hong Kong -- AdSociety has signed a strategic sales partnership agreement with L90 in Los Angeles, Calif., which helps marketers and Web publishers build relationships with customers on the Internet. AdSociety is a Hong Kong-based broadband advertising, marketing and sales network. The sales partnership with L90, which includes a cross-selling agreement, gives AdSociety direct access to the North American clients. Majority owned by Pacific Century CyberWorks, AdSociety also has sales agreements with ETWebs in Taiwan and Thai-AdClick in Thailand.

"This alliance is a significant development for AdSociety, as our regional markets are increasingly being sought by North American and European advertisers. Equally important for us is our ability to provide our Asia-Pacific advertisers with complete global online marketing and sales solutions," says AdSociety CEO Patrick Jonathan Wong. The agency's clients include Carlsberg, Ericsson, Guinness, Hewlett-Packard, Microsoft Corp., Martell, Perrier and Sony.

Copyright February 2001, Crain Communications Inc.

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