Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Online shopping still on a roll

Published on .

A study by Forrester Research, Cambridge, Mass., shows that electronic shopping is continuing to pick up speed on the Internet. While revenue from online shopping is projected to reach only about $518 million in 1996, by 2000 that number is supposed to hit $6.6 billion. The researcher is predicting purchases on the Internet will break down into these categories: 24% travel-related; 32% computer-related; 19% entertainment; 10% gifts and flowers; and 5% each to apparel, food and drink.

Copyright June 1996 Crain Communications Inc.

Most Popular
In this article: