Yankelovich Partners' second Cybercitizen Report shows that online growth is decreasing compared to previous years. Between May 1994 and May 1995 the report showed that online users doubled; however, between May 1995 and May 1996 the growth rate had eased to 50%. Similarly, the number of hours spent online in a month fell from 16 hours to 12 hours between May 1995 and May 1996. The study also showed that one in five cybercitizens have made a purchase online; the same rate was recorded in May 1995.
Copyright September 1996 Crain Communications Inc.