Online users rely mainly on search engines

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Search engines are the most popular method for finding information on the Web, according to the Spring '97 CommerceNet/Nielsen Media Research Study of Internet Demographics and Electronic Commerce. The study shows that 71% of frequent Web users most often used search engines to find Web sites. Other methods used to find information online include recommendations from friends and relatives, 9.8%; newspapers and magazines, 8.5%; links from other Web sites, 8.4%; TV, 3.6%; and printed Internet directories, 3.3%. The report also found that business use of the Web has increased from 7 million to 17 million people since the first CommerceNet/Nielsen Media survey was conducted in fall 1995.

Copyright April 1997, Crain Communications Inc.

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