Onliners join to back consumer education campaign

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Online service and Internet access providers joined hands to launch Project OPEN (Online Public Education Network) on Tuesday in New York as a national consumer education program addressing decency, intellectual property rights, and educational uses of the Internet.

AOL, AT&T, CompuServe, Interactive Services Association, Microsoft Corp., NETCOM On-Line Communication Services and Prodigy are all part of the alliance, which will use a new public service announcement, informational brochures and a toll-free number to inform consumers about consumer protection, privacy and intellectual property on the Internet.

The alliance will also work with advocacy group the National Consumers League to develop consumer-friendly guidelines for online commerce and advertising.

Fleishman Hillard, Washington, helped create a print and radio PSA campaign that uses a metaphor of giving kids "driver's ed" on the information highway.

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