Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

OnRadio launches alternative music microsites, plans Spin ads

Published on .

OnRadio has developed an alternative music format for its OnTracks brand content and commerce Web microsites, as well as a promotion and sponsorship product targeted to record companies and national advertisers. OnTracks alternative microsites will feature online video clips and audio about new albums and artists, and can be accessed through Spin.com and OnRadio selected alternative format radio station Web sites. Ads featuring alternative microsite artists will run in Spin.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: