Ontario ads lure U.S. businesses

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The Ontario government is spending $1 million on ads to attract U.S. businesses to the Canadian province. A 30-second spot featuring Premier Mike Harris talks about the advantages of investing in Ontario. The commercial, created by Axmith McIntyre Wicht, Toronto, will run in 12 states and on CNN. The government also is using outdoor ads created in-house.

Copyright December 1998, Crain Communications Inc.

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