The campaign aims to get international executives to invest money in Ontario. The spots feature Ontario's premier, Mike Harris, along with the heads of a variety of multinational corporations extolling Ontario's virtues. The strategy will also include direct marketing, international public relations and strategic meetings with multinational representatives. A video developed with the help of 64 Ontario companies and organizations is also being distributed worldwide. The ad campaign was created by Axmith, McIntyre, Wicht of Toronto.
Copyright February 1997, Crain Communications Inc.