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Operations. TOP 10 NON-U.S. CITIES BY BILLINGS ... 04-13-94 Advertising Age

Published on .

Total local billings Reported

Rank Market 1993 1992 % chg shops

1 Tokyo $25,411.1 $24,470.6 3.8 35

2 London 10,387.4 10,802.1 -3.8 66

3 Paris 9,486.1 10,030.9 -5.4 43

4 Frankfurt 3,361.0 3,257.7 3.2 19

5 Milan 3,214.4 3,957.5 -18.8 32

6 Duesseldorf 2,922.5 2,788.8 4.8 13

7 Madrid 2,837.4 3,626.6 -21.8 26

8 Sydney 2,232.8 2,222.2 0.5 29

9 Toronto 2,218.1 2,302.5 -3.7 29

10 Sao Paulo 2,206.6 NA NA 18

Notes: Dollars are in millions. Totals are based on more than 1,100 agencies.

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