Opinions on Web vs. TV

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Households on the Web may find TV a turnoff, according to a survey by NFO Research released Monday at the Demo '97 tech conference. Just 37% of Web-connected households say they "enjoy watching TV," vs. 57% in non-PC homes, the survey found. Income and schooling may help explain the results: Web households have twice the income and are far more likely to be college educated than homes without PCs, says the survey.

Separately, of 644 respondents in a recent Cyber Dialogue survey, 43% said they would not consider subscribing to WebTV. However, 51% reported that if they were to purchase WebTV, it would be in addition to--not instead of--a PC. Surprisingly, 69% of respondents felt that WebTV should allow companies to advertise on its service. And, when asked about possible deterrents to purchasing WebTV, 85% said monthly service fees and 70% said the actual cost of the product.

Copyright February 1997, Crain Communications Inc.

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