Separately, of 644 respondents in a recent Cyber Dialogue survey, 43% said they would not consider subscribing to WebTV. However, 51% reported that if they were to purchase WebTV, it would be in addition to--not instead of--a PC. Surprisingly, 69% of respondents felt that WebTV should allow companies to advertise on its service. And, when asked about possible deterrents to purchasing WebTV, 85% said monthly service fees and 70% said the actual cost of the product.
Copyright February 1997, Crain Communications Inc.