OPPORTUNITIES ARE BALLOONING IN N.J.

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A selection of upcoming events and properties seeking sponsors.

Quick Chek New Jersey Festival of Ballooning is looking for presenting sponsors, marketing partners and participating sponsors for its 12th annual event July 28 to 30 in Readington, N.J. Title sponsorship is held for the third year by the Quick Chek convenience store chain; still available are one presenting sponsorship for $500,000 and sponsorships at lower tiers ranging from $1,500 to $50,000. More than 135,000 people will attend the event, which is backed by a $500,000 regional broadcast, print and outdoor campaign. Promo 1, West Caldwell, coordinates. Contact: (201) 882-5464.

U.S. Armed Forces Sports Committee has title and associate sponsorship slots available for the U.S. team planning to compete in the inaugural Military World Games scheduled for Rome this September. Sponsors will get product merchandising during the games and at more than 300 U.S. military bases worldwide before the event. Positions are available for $250,000 (title) and $75,000 (associate). Umbrella Event Marketing, Carpinteria, Calif., handles. Contact: (805) 684-0155.

EGM Super Tour seeks sponsors for its third annual nationwide videogame and PC entertainment tour visiting shopping malls in major U.S. cities from July 27 through mid-October. Headlined by Electronic Gaming Monthly, the tour targets young males and offers sponsors product sampling and promotion opportunities; sponsorships cost an average of $45,000. Sendai Event Management, Lombard, Ill., handles. Contact: (310) 824-5297.

Hyatt Regency Kaanapali Maui Classic, a Senior PGA Tour golf tournament scheduled for Oct. 23 to 29 in Maui, Hawaii, is looking for a presenting sponsor for $175,000 and co-sponsors at varying levels. ESPN will televise the event. Co-sponsors include Amfac/JMB Hawaii, Cadillac, Kaanapali Beach Resort and the Maui Visitors Bureau. Sports Pro Hawaii coordinates. Contact: (808) 661-1885.

Future-Pro Academic Entertainment Institute seeks sponsorships on three levels for its seminar programs targeting young African-American men and women touring 10 cities starting in September. Sponsorships range from $15,000 to $50,000 each. D. Blackmon Bailey Inc., Los Angeles, coordinates. Contact: (213) 969-0011.

Big Ten Conference is giving sponsors an opportunity to get in on the Big Ten Centennial celebration. The festivities kicked off this month and continue through Feb. 8, 1996, to commemorate the 100th anniversary of the college athletic conference. Sponsorships on several levels are available for a variety of special events set for later this year. Golin/Harris Communications, Chicago, handles. Contact: (312) 836-7456.M

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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