Oprah to launch her own women's magazine

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Move over John Kennedy, another celebrity is about to launch a magazine of her own. Hearst Magazines next March plans to publish the first issue of a magazine for TV talk show host Oprah Winfrey. Discussions between Hearst and Ms. Winfrey's Harpo Entertainment Group began in January, culminating in a deal signed July 8 in Telluride, Colo. where Hearst Magazine president Cathleen Black and Ms. Winfrey met. Ellen Levine, editor in chief of Hearst's Good Housekeeping, developed the concept for the magazine, but a separate editor will be named. Ms. Black also plans to name a publisher shortly. The editorial of the still unnamed title will follow a general women's magazine formula including advice, relationships, health, fitness, fashion and beauty, all presented in Ms. Winfrey's aspirational and inspirational tone. Hearst plans to place a stunning 850,000 copies on newsstand for the first issue. Depending on response, Hearst plans to produce either four or six issues next year.

Copyright July 1999, Crain Communications Inc.

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