Optimedia's French parent, Publicis, won the creative account Nov. 5.
WPP Group's MindShare and Mediapolis were also in the final pitch for the media account.
The euro became the official banking currency of 11 European Union nations -- Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands and Spain -- on Jan. 1, 1999. Greece and Portugal failed to meet the strict economic criteria to join the currency group, while Sweden and the U.K. opted not to join during the initial launch period.
Copyright November 1999, Crain Communications Inc.