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Optimedia lands $50M account to launch the euro

Published on .

PARIS--The European Central Bank has chosen Optimedia to handle media buying and planning for the $50 million information campaign that will precede the launch of banknotes and coins of the single European currency on Jan. 1, 2002.

Optimedia's French parent, Publicis, won the creative account Nov. 5.

WPP Group's MindShare and Mediapolis were also in the final pitch for the media account.

The euro became the official banking currency of 11 European Union nations -- Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands and Spain -- on Jan. 1, 1999. Greece and Portugal failed to meet the strict economic criteria to join the currency group, while Sweden and the U.K. opted not to join during the initial launch period.

Copyright November 1999, Crain Communications Inc.

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