Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Optimedia opens in Mexico

Published on .

MEXICO CITY--Optimedia, the media buying and planning specialist owned by Publicis, is opening Optimedia Mexico. The Mexico City-based agency will be led by CEO Eugenio Velasco, who has worked as president of FCB Mexico and was mostly recently with Grey Advertising.

Key clients of Optimedia Mexico include Nestle, Carrefour, Kimberly-Clark, Tefal and Bausch & Lomb. Initial billings are an estimated $12 million.

Optimedia opened its first Latin American office in Argentina in the spring.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: