Optimedia's Paris office will be the lead agency for Sanofi, effective January 2002. The $88 million budget, covering more than 35 markets, was previously handled by Omnicom Group's OMD.
AspenTech's $10 million media budget will focus on the U.S., U.K., France and Germany. Details of the pitch and incumbent were not known at presstime.
AspenTech is a global brand leader in optimization software solutions for the process industries including ExxonMobil, Dow Chemicals, Shell, GlaxoSmithKline, Bayer and ICI. -- Ali Qassim
Copyright August 2001, Crain Communications Inc.