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Published on .

(Aug. 7, 2001) LONDON -- Publicis Groupe-owned Optimedia Worldwide has scooped two global media accounts, for French pharmaceuticals group Sanofi-Syntherlabo and software solutions provider AspenTech, worth a combined $98 million.

Optimedia's Paris office will be the lead agency for Sanofi, effective January 2002. The $88 million budget, covering more than 35 markets, was previously handled by Omnicom Group's OMD.

AspenTech's $10 million media budget will focus on the U.S., U.K., France and Germany. Details of the pitch and incumbent were not known at presstime.

AspenTech is a global brand leader in optimization software solutions for the process industries including ExxonMobil, Dow Chemicals, Shell, GlaxoSmithKline, Bayer and ICI. -- Ali Qassim

Copyright August 2001, Crain Communications Inc.

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