Optimedia wins 20th Century Fox in Australia

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SYDNEY -- Optimedia International, the media specialist wholly-owned by the Publicis Group, has scooped the $9.3 million media planning and buying business for 20th Century Fox in Australia.

The Australian agency won the business in a pitch that also included Carat and MindShare.

The brief encompasses the promotion of movies throughout Australia and will involve all forms of media.

Optimedia Australia, which recently won all of Kellogg's media business in the country, now claims to be Australia's fastest-growing media agency.

Copyright August 1998, Crain Communications Inc.

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