×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Optimedia wins euro work

Published on .

The European Central Bank, Frankfurt, selected Optimedia, Paris, to handle media buying and planning for the $50 million information campaign that will precede the launch of bank notes and coins of the single European currency on Jan. 1, 2002. MindShare and Mediapolis also were in the final pitch for the media account. Optimedia parent Publicis won creative responsibilities late last week.

Copyright November 1999, Crain Communications Inc.

In this article:
Most Popular