Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

In its first domestic win, DDB Needham Worldwide's Optimum Media, New York, has landed Mobil Oil Corp.'s consolidated $60 million in national media buying.

Optimum, already established in Europe and launched in the U.S. last fall, will handle U.S. buying for fuels, lubricants and global brand advertising.

Other contenders for the account included incumbents Ar-nold Communications, Boston and Washington; and Grace & Rothschild, New York. Western International Media, Los Angeles, also competed for the business.

Spot TV will be split between Arnold's Boston office and Optimum; previously those assignments were divided among roster shops.

Optimum will handle all national buys as well as local radio buying for Mobil's convenience stores, now at Arnold's Washington office. That office will continue

Most Popular
In this article: