Oracle to break $100 million effort

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Oracle Corp. is set to break a $100 million global brand campaign via Grey Advertising, New York, during the week of Nov. 8 in leading business publications. The campaign seeks to show the database software giant as the bigger and better e-business solutions provider. Print will unfurl in North America, Europe and Asia this year. TV is planned for next year.

Copyright November 1999, Crain Communications Inc.

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