×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ORANGE FIELD OF DREAMS:

Published on .

Build it and they will drink. Tropicana North America illuminates the 6 acres of fiberglass fabric that make up the roof of the Tampa Bay Devil Rays' new ballpark, so it looks like a giant orange. Tropicana Pure Premium orange juice has linked up with the new Major League Baseball team, naming the facility Tropicana Field.
In this article:
Most Popular