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ORB Digital Direct and DoubleClick Direct announce deal

Published on .

ORB, which provides an interactive direct-marketing solution for Internet sales, lead generation, couponing and sampling, announced a strategic partnership with DoubleClick Direct advertising network. Under the agreement, ORB's ORBit performance tracking system will be integrated with DoubleClick's network, giving advertisers the ability to more precisely target and measure online ads.

Copyright June 1997, Crain Communications Inc.

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