Ore-Ida's $15 mil account to DDB

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H.J. Heinz Co., Boise, Idaho, assigned its $15 million Ore-Ida frozen specialty products line to DDB Needham Worldwide, San Francisco, after a review. Foote, Cone & Belding, San Francisco, had resigned the account due to a conflict. Advice & Advisors handled the two month review.

Copyright September 1997, Crain Communications Inc.

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