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Oreck to modify claims

Published on .

Oreck Corp. has agreed to modify ad claims for its Oreck XL hotel vacuum cleaner after a review by the National Advertising Division of the Council of Better Business Bureaus. NAD ruled that Oreck's demonstration was an inaccurate representation of cleaning superiority. The challenge was brought by the Hoover Co.

Copyright November 1996, Crain Communications Inc.

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