The competition, now in its fourth year, gives undergraduates hands-on experience in developing an advertising and direct marketing campaign. This year, students were challenged to create a "mock" affinity credit card for an on-campus program.
The winning campaign positioned the Citibank Outdoor Card as one that "won't soak you, because there's no annual fee ... won't leave you on the rocks because of its 24-hour ATM service ... and will bail you out with worldwide acceptance." One percent of card sales would fund the University of Oregon Outdoor Club.
The team will receive $5,000, plus a matching gift to the university. In addition, team members will be eligible for a summer internship in Citibank's marketing department.
Southwest Missouri State University placed second, and a team from Howard University was third.