ORGAN DONOR ADS MAY GET $25M IN MEDIA

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The Advertising Council has unveiled a new campaign to promote organ and tissue donation. The all-media effort was created by Jerry & Ketchum, New York, for the Ad Council and the 2-year-old non-profit Coalition on Donation. The campaign, including three TV spots, urges consumers to call a toll-free number to get more information about becoming a donor. "Share your life. Share your decision," copy urges. Ad Council President Ruth Wooden expects about $25 million in time and space will be donated for the campaign.
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