DaimlerChrysler picked San Francisco interactive shop Organic to enhance the automaker's Internet presence and to build Web sites that will provide online services to customers and dealers. The partnership is part of Customer Connect, DaimlerChrysler's $500 million technology push that includes an online program for developing, managing and leveraging relationships between its Dodge, Chrysler, Plymouth and Jeep brands, and consumers and dealers worldwide. Organic's work will include interactive strategy, customer relationship management systems, technical and content enhancements, and Web site design and architecture. Organic has opened a 100-person office in Detroit to handle the account.
Copyright August 1999, Crain Communications Inc.