Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Organic Online opens in N.Y.

Published on .

Interactive agency Organic Online has hired Michael Golden, former Bates Worldwide VP-director of interactive programming, as VP and head of its new office here. The San Francisco-based interactive agency is developing a New York staff of seven to 10 that could include additional Bates hires. Also believed to be leaving Bates is Steve Tortorici, senior VP-creative director of Bates Interactive.

Organic Online is one of the interactive companies affiliated with Omnicom Group's Communicade interactive holding company. The office, under discussion for several years, will open with four clients, including current Organic client Colgate-Palmolive Co., said Michael Hudes, president.

Organic wasn't financially able to open in New York until it received the Omnicom investment, Mr. Hudes said. "Up until the Omnicom investment we had bootstrapped the business," he said. Omnicom acquired a minority stake in the company earlier this year.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular