Orthodontic product gets nat'l ads

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Align Technology, Sunnyvale, Calif., named TBWA/Chiat/Day, San Francisco, to handle its estimated $25 million account for its Invisalign System, an orthodontic product that promises to straighten adult teeth without wire braces. Align says the product's launch campaign will mark the first-ever national advertising for an orthodontic product.

Copyright June 2000, Crain Communications Inc.

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