OSBERG LEAVING 'NEWSWEEK' FOR CYBER AD WORLD OF CNET: PUBLISHER-LEVEL SUCCESSOR LIKELY

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The new-media world has lured away another magazine-industry veteran.

Gregory Osberg this week will step down as VP-advertising and associate publisher of Newsweek to join CNET in the newly created position of president-sales and marketing. But, he said, the move should not be interpreted as a rejection of the magazine business.

"A couple of people have asked me if I think this is where the industry is going, but that has nothing to do with this," said Mr. Osberg, an 18-year veteran of magazine publishing. "I've seen a rejuvenation in the magazine industry and think that will continue for a long time. This is about one specific opportunity that seemed right for me, not about me starting to flirt with another industry."

Although CNET is in San Francisco, Mr. Osberg will remain based in New York. He will be responsible for ad sales and marketing efforts for CNET: The Computer Network and the company's new online service, Snap!Online, which includes 13 different special-interest "channels."

SET TO BE PROMOTED

A Newsweek executive said Mr. Osberg had been slated for a promotion to publisher in December, and that the Washington Post Co. weekly will likely seek an executive at the publisher level to succeed him.

As part of those moves, Exec VP-U.S. Publisher and General Manager Harold Shain is expected to be promoted to president, while current President and Editor in Chief Rick Smith will become chairman. Although management is still evaluating internal candidates, Mr. Osberg's successor will probably come from outside the company.

Messrs. Shain and Smith were unavailable for comment.

Mr. Osberg joined Newsweek in 1990 as associate advertising director. Prior to that, he was VP-advertising sales at U.S. News & World Report.

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