Universal Studios Hollywood will break a spot from Seiniger Advertising Group, Beverly Hills, Calif., in the Southern California market during the Oscar show to promote its "Jurassic Park" attraction opening this summer. The spot is a precursor to a larger campaign that will launch later this spring.
Slonim's Security Systems, New York, launches its first TV ad campaign during the Academy Awards show. Baldi, Bloom & Whelan, New York, created three spots running regionally with the tagline "The Best Way to Say Security" and will support with radio and print creative.
Atlantic-Richfield Co., Los Angeles, breaks its first campaign from Rubin, Postaer & Associates, Santa Monica, tonight on West Coast broadcasts of the Oscars. Ads will promote superior performance of Arco gasoline.
Sears, Roebuck & Co. Monday launches an image campaign touting its sponsorship of the USA Basketball Women's National Team. One 60-second spot, created by Young & Rubicam, New York, will premiere during the Barbara Walters Special before the Academy Awards. Other marketing initiatives include in-store player and coach appearances, sweepstakes, radio promotions and localevents in markets where the team is competing.