With only four print media articles generating 5,236 words of copy among the Spindex sample of influential media outlets, "minority media" was relegated to minority status and a Spindex score of only 43.
By comparison, the top story of the month -- Oscar advertising -- scored a Spindex of 697 and attracted the attention of 84 news stories for a total of 58,179 words of copy and 3 minutes of network TV news time. Another marketing-related awards show -- CBS' Grammy telecast -- ranked fourth with a Spindex of 239.
But a story about a print media vehicle -- People and the controversy surrounding its cover story on Chelsea Clinton -- generated the most amount of TV coverage among last month's Spindex topics. Sixteen network newscasts devoted 8 minutes of TV time to the first daughter's story, which combined with enough print media coverage to turn in a Spindex of 631.
Victoria's Secret's heavily hyped online fashion show ranked third with a scantily clad Spindex of 456, while liquor industry plans for a new TV campaign ranked fifth with a Spindex of 130, barely beating out Calvin Klein's